Google continues to dominate, but does it matter?

Recent information shows that Google continues to te the search engine market by 2 to 1 over nearest rival, Yahoo. But does it matter who is on top of the search engine game. Well, it matters to Google when they can command a premium for paid ads, and I imagine Yahoo looks at it the same. Apart from that, does it matter to the average searcher? I would put to you that it doesn't. It's all about relevant results and I'm sure that most searchers don't care so much about the entity as whether they find what they're looking for. The future could be stolen from Google if the results were just more relevant or easier to use. I don't think people are so loyal to a search engine as much as they are loyal to what they want to find. Whoever can provide those results will be the winner in the future. Although it's harder to capture mindshare after the inital phase of search engine exuberance, it might still be possible to take a siginificant share of the market if the idea is better. It's always been that way no matter what the product or service.

It's real marketing results from RealWebMarketing.com

Subscribe to this RSS news feed.