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Wednesday, March 09, 2005

AutoLink, another way to redirect traffic.

There's been a lot of talk lately about Google and auto linking which is a way to redirect search engine traffic to other sites. People may be wanting to go to your site at Google, but this feature will give people other alternatives and steer them to other web sites. A lot of people are angry about this because it detracts from their advertising campaign that they have with Google. I personally don't think it makes much difference as people are going to go where they want to. When it all comes down to where people want to go after a search, it's ultimately up to them. It's true that there may be more choices now and I think that's what bothers some people. The world of online advertising is becoming more and more competitive. Business owners and people who care about such things, should relax and understand that they're going to have to be competitive on many different levels to succeed in the future. It seems like whenever there's a new wrinkle in the online world, people get upset about it. There's no reason to really get upset because no matter what you do, you are somewhat at the mercy of search engines. So it makes sense not to be locked into one search engine or another and be stuck with only their results. I think it's good that people speak out about these type of things that search engines do, but it shouldn't distract from the main thrust of what they do online.

When it comes right down to it, there are a lot of cry babies online and nothing anyone does for them is any good. But if you look at it from a distance, most business that got serious online several years ago should be thankful for all the things that search engines have done and not focus on the little irritants that they sometimes provide.

Real web marketing results that increase sales, RealWebMarketing.com

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