Microsoft new technology for growth

Microsoft has been touting that it has 3000 patents within the next year and is counting on it's technology advances to increase revenue. It's a sales pitch that Bill Gates is making whenever he talks to anyone. I think that they're trying to show that they are developing even though the next version of Windows is some time away. I think the shareholders are squawking because they see a lot of delays and Microsoft is behind both Google and Yahoo in the search arena. Here is an article that explains it all in detail.

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Local newspapers will be hurt by Google & Yahoo

As I've stated before, local advertising is going to be hurt by Google, Yahoo and others since they have implemented local results. When people are doing a search, they will see listings for some local companies related to the search you did. Here's an article that explains it a little further. This is a trend to watch but it also emphasizes that companies must also make their website easier to find for local searchers. 

Local newspapers will be affected by this as more people decide to put their ad dollars toward search marketing or paid listings online. I believe that this competition is good but also is a major shift in how businesses go to market. 

Here's a quote from the article:
"Both Google and Yahoo are becoming aware of the opportunities in local search and are rolling out improvements designed to make it easier to locate local businesses, and to improve the ways advertisers target local users. The report claims traditional local advertisers, such as plumbers, restaurants and dry cleaners, are increasingly using online portals, instead of local papers, to promote their services."

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Overture sueing Google

Overture has a lawsuit against Google over infringement of a patent. The lawsuit has to do with Google Adwords. Evidently Overture had this suit going before it was bought by Yahoo! I don't think this is very important and there are enough differences in the product that Google will walk away on this one. That brings to mind almost any pay-per-click advertising company ouot there would be interested in the results of this. After all, most of them have copied the way that Overture did it and do it for less. Of course, this would be because they have far less traffic than Yahoo.

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Yahoo search rankings tool

There is a free web based search tool that will check where your site lists in Yahoo.  It's called yahoosearchrankings.com.  It also has the Google rankings check on the same page. It's a handy tool to find out where exactly you rank in Yahoo without having to go through results pages. How nice. This is beta, so it tends to be a little slow, but that may not have anything to do with being beta!

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Associated Press looking to develop their own search

The Associated Press is looking to get their own search engine to search news stories past and present. With all the content they potentially have, this could be something that could be helpful, especially if you're doing research. There really isn't a good lookup for archival news stories, at least none that I know of except for Lexis Nexis. I think this is a trend that any entity with lots of content is going to be at, looking to organize it better and create value for themselves rather than some other search entity. Of course this would be used by their membership which includes newspapers, broadcasting and such. Here a link to the article in dailypress.com. 

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MSN releases a beta NewsBot

Microsoft unveiled yet another pice of the puzzle in it's upcoming war with Google over search, Newsbot. It's like Google News and gets stories from 4800 english news sources. It's nice to see that there will be competition. Google hasn't said much in response. Maybe it's because they know that they are far ahead right now in the search game against Microsoft. But you can see Bill Gates and company have there eyes set on becoming dominant in search just as they found their way to be dominant in other forms of software. At the end od the tunnel is the holy grail of search which is PC, network and internet search all from the desktop.  Everybody wants to get a slice of the pie on that one. The security issue worries me a bit. They will know way too much about us all. The Newsbot beta will be up for a period of type like the beta search to get feedback and then it will crawl back into it's cave to come out later as another Microsoft Monster. Oooh!

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It's good to blog

Do you want to help your website get noticed and get some traffic that it wouldn't normally get? Then start what I'm doing right here, blogging. It's actually becoming a fun thing for me as I can spill out thoughts that I think might be relevant to an audience. Not only that, search engines do give some weight to a well contributed blog. It's that ability to post a clean looking organization of ideas that also brings credibilty to what you're talking about. There are several blog services, but I'm using the free one here, blogger.com because, well, because it's free. I get people responding and I hope to get more comments in the future. It's fun to get feedback and making it a source of information that might be helpful to others.

I'm going to be expanding this as a result of some of the early success with some of the ideas shared here.

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Search marketing - a better term, let's keep it.

For those of us involved in search engine marketing, we get tired of the worn out overused term search engine optimization. It's become a fairly negative term and it doesn't explain completely what we do as professionals. When one uses the term SEO, they're making it sound like they create website for search engines consumption. Nothing shold be further from the truth. People that do honest search marketing make website for visitors, not search engines. Most of the major search properties are starting to look at the term more closely. They don't like what some dishonest people do to manipulate search results. They can make a non-relevant page look relevant. How sad. It's good for Google, Yahoo and MSN to keep relevance up by eliminating the bad SEO. That's why I prefer not to use it, although in some cases I have to use it because that's what some people who are looking for it are familiar with. 

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Queryster.com - a nice search tool.

There's a nice all-in-one tool for doing searches, it's Queryster.com. It has a simple interface hich allows you to put in a search term and simply push a button to check up to 25 major search engines. It's cool and it puts it all at your fingertips without having to chase all over the web to go to individual search engines. This is sometimes called meta-search but most meta-engines are not this complete or easy to use. Check it out!

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Google's IPO - who cares?

The IPO price for Google has been released today and I think this is not very exciting. Google will change once they become a publically help company. They will no longer have the culture that spawned a new way of doing searches on the internet. It's a yawner, because anyone who invests money on the initial offering price will probably have a loss later on. I think the stock is overvalued to begin with. There are other companies that had a lot of promise like this and went bust later. 

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Search toolbars

There is a proliferation of search toolsbars on the market. Obviously they are easy to code and give people a consistent heads-up on search. I have one browser where I've installed about every toolbar you can get your hands on. It fills up almost hal the page. I don't recommend doing this, but I wanted to see the differences of the respective toolbars. What I notice is that there is no difference. It reminds me of dashboard software that came out many years ago. They all have their respective search function, a pop-up blocker, links to other goodies within the search engine itself. Nothing too spectacular or even useful anymore. Why do they want to get closer to the desktop 24/7? Because that's where the control is, that's where the money is. This intrusive trend is troubling. There is so much about us as individuals on our PC's, that I'm not willing to let everyone know about it. All the toolbars are coming off and I'll be offering a jumping off point online which will have all the major search boxes without the toolbars. It's totally a place to use for anonymous searching.

I should have it ready in the next day or two and have the URL here. Bookmark it and get the search without getting the toolbar privacy intrusion.

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New search entity: Blinkx

There is a new search tool that will be coming out on the market called Blinkx. It sounds interesting and it looks like this will be a direction that all the search engines are looking at doing. This would be a desktop piece of software that collects data about what you use, read or view, e-mail and makes it's own algorithm based on what you look at now on your computer. It's supposedly a more personalized search and it useful to find things online or on your computer without having to be so keyword related.

Here is an article about it.

With all the coming concern about privacy issues, I'm not sure about this trend. All these search entities say that their tools with gather information but be anonymous. I'm not sure I trust this being so. They're all looking at this type of search trying to gain space on the individual's desktop. Google and Microsoft are heading in this direction too. I think it's one of those situations that just because you can do something with technology, does it mean you should? I personally will not use these kind of tools. Not that I have anything to hide, I don't. I just don't like large entities looking at what I been doing or what I'm up to. It's none of their business. I think that's the key. One of the liberating apsects of the Internet is the power it gives one individual the power to choose or freely express ideas quickly and inexpensively. It seems as soon as we have this, someone then wants to backtrack and see what we're doing. 

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The MSN watch.

I've been doing a blog on the MSN search beta preview. This is a daily loook at wwhat Microsoft is doing. I'm having some fun with it and I'll be calling Microsoft later today to try to get more answers.

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A search that finds your content copied on other websites.

Here is something I found interesting. It's a search tool that will find sites that have your content copied to theirs. It's still in beta. I was hoping for something like this for a long time because I've had other shamelessly steal my content without any regard for who created it. Here's an article about this:
 
http://www.researchbuzz.org/archives/001818.shtml
 
This should make things interesting as people will have a harder time stealing content without permission.
 
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Pay per click, click through relation chart

Emarketing had a good chart which explains the click thru rate in relation to where the paid ad is listed.
 
Here is Google Adwords chart
 
Here is the Yahoo Overture chart
 
Notice the differences. The idea is at what point do you maximize sales while not maying too much for paid ads. 
 
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Search engine optimization won't be anymore.

I'm starting to think that traditional search engine optimization will be gone within the next two years. Already the search engines have caught up with people who use spam tactics and the things they've learned will improve relevancy too. For those of you who worry about a Google Dance, get ready because over the next two years, you're going to see things which confound search engine optimizer guys. This what the search engines want, they don't want to be manipulated by two-bit hustlers!
 
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Web marketing will be changing again.

Over the next year, we should be seeing some large changes in web marketing as a result of MSN entering as a true search engine. This means that some of the ways we develop our websites must reflect the new reality. You can bet that once MSN comes out with the final version, Google and Yahoo will make adjustments that they need to. That could affect everyone online, good or bad.

I've been enjoying updating the website, there is so much to say about web marketing. There have been a lot of misconceptions and it's funny that marketing people online almost never talk about anything different. Almost all of the common wisdom is parroted by multipple website over and over on this subject of marketing. I think there's more to it than that, a deeper understanding of human nature is neccessary to make a good judgement on a strategy.
 
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MSN search beta preview - THIS POSTING IS MOVED

**MOVED TO http://msnwatch.blogspot.com**

Microsoft has come out with their search beta preview and there is a variety of opinions I've read about it. MSN has some language about the beta stating:

A few details about this stage of the preview

• There are currently about 1 billion Web pages in the index (this number will grow quickly).

• You may find the site slow at times. You might also notice incomplete or missing features, or results that are inappropriate for your search; if you notice problems, please tell us what went wrong.

I've tried it on some of the terms I'm interested in and found the results to lack conformity. It's all over the board. I don't see the relevancy and I'm concerned that they are considering the product as it is. Of course, this is a preview and could be months away from rollout. Google and Yahoo have nothing to be concerned about so far. I'll be watching the new MSN search daily and recording what I find here. Microsoft search will be an important tool used by many people, so we can't ignore it even if the results are a little off for relevancy.
 
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