What is real information online? Can search engines see truth?

It's amazing the amount of information online at your fingertips! It's something that boggles the mind when you can find out anything about everything with just a few keystrokes. But as this article states from the TheJournalNews.com, is the information correct or true?

The cold truth is there is nothing to say that what you're reading is true. Now I'm not talking about reliable news sources, most of those are true. But what about people writing authoritative arrticles which are really an editorial with an axe to grind? It would be difficult to take what's in those web pages as true, or at least you should check sources before using it in a writing or research work.

Search engines are great at finding information, but they can't differentiate between what is true and what is not true. For the search engine algorithm, it's weighing many factors for relevancy, "truth" is not one of those algorithm factors. So when people search, what they find may or may not be true and that's where this human factor comes in. People must judge for themselves if what they're reading has credibility or if what they see is true. That's one new twist in all this avalanche of information with search engines.

Websites these days can look perfectly fine, have an air of legitimacy, and be totally truth starved. That's what we have to look forward to in the future if we're not careful. Things to look for when getting buying online is to check to make sure it's real. Look for a real address, never a PO Box number. Make sure that the phone rings to a real company or entity. Make sure that who you're dealing with is who they say they are.

As far as research goes, searcher beware. There are many half truths. If I was still doing research papers in school, I would subscribe to a service like GuruNet.com for a nominal fee. That way I know I would be getting real, factual information.

Real web marketing for higher rankings, RealWebMarketing.com

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