Blingo, a win a prize search engine.

The avalanche of new search engines continues with new entry #243, Blingo. In this case, it looks like regular Google-like search results but you have the chance to win a prize and in some cases, some pretty good ones. I didn't know whether to put this in search engine news here or in my web marketing blog, I wasn't sure what it was. Is it a search engine or is it really just a marketing gimmick to get people to use it? I guess from a marketing standpoint it makes some sense. If all things are equal as far as results go, why not take a chance? I think that's what most people might be thinking and that makes for effective web marketing.



I do like the look of the search engine but in this case, web marketing and a boost in popularity through prize giveaways may be leveraged for some ad sales later on. I tried the search myself and didn't win a prize and it looks like the results are coming right from Google, whether they are or not, I don't know right now.

I think that Blingo comes under the category of meta-search engines which simply pull results from several search engines and gives them a little twist. This is a trend which will continue and probably get even more abused. Pretty soon, you'll be having little Bobby Richter's search engine, where he also lets you bid on the answers to last week's test at Kokomo Elementary, or something that ridiculous.

Real answers for web marketing, RealWebMarketing.com

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