AskJeeves entering the desktop search race.

Soon AskJeeves.com will be entering the desktop search race with everyone else. I'm sure most of these tools are primarily the same and return the same basic results. This desktop search race that every search engine is engaged is being thrown at the general public in a hurried fashion. No search engine wants to be left behind including AskJeeves. In the article referenced in the link above, there is an interesting quote:

Mehdi and Reade agree that the desktop search market is just getting off the ground, with few people using the available tools. "It's early in the game," Reade said. "It's no good trying to monetize something people don't use."

At least the guys at AskJeeves are honest about the whole desktop search tool phenomena. They know that there isn't a tidal wave of demand for this type of product. And with all the concerns about what it indexes and the lack of privacy, then it only emphasizes the shortcomings of this market segment.

AskJeeves isn't going to include paid ads from Google into the results in desktop search, I'm surprised that they do it at all. Which makes me think, why hasn't AskJeeves done their own paid advertising for websites? They would get a better revenue stream than using Google ads anyway. It makes no sense to me. They almost make it sound like they are more pure as a search engine, which may be what they want to portray.

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