A one day break of search news.

For those of you who read this news line, I'm sorry, but after the election I had to take a break. There was a late night the other night as I care about what happened in the election. I'll make a couple of comments about it here that really don't have much to do with search engines, but here they are anyway.

What really is tiresome is the talking heads in TV trying to analyze everything. The best thing to do was to watch the results with the sound off and make your own conclusions. My gut feeling about the election was right, but it was like to watch people try to analyze it. What you realize is that just because a person can read a teleprompter, that doesn't mean that they have good analytical skills or wisdom.

Wisdom is something that cannot be gained through just reading a book or knowing a lot of facts. That's the mistake that many media types make. They think because they know a lot of peripheral information, they can synthesize it into a meaningful explanation of what's going on. The word "reporter" comes to mind, and that is what they are. Think about that word for a moment. A reporter is someone who gives a report, but doesn't create anything. So why should we expect people who report to do anything greater than state facts?

With the advent of good search technology, we have a reporter, the internet, that can give us the facts and then we can make informed decisions like never before. The intelligence is takes to make something coherent out of just facts is what people do. With search engine tools like we have today, it's now easier to do.

It's real marketing for the web, RealWebMarketing.com

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