Mooter, simplifying search results.

Mooter is a search engine that was started in Australia a year ago and offers some good technology to sort though search results. Their idea is to apply an analysis algorithm to search results into clustered themes of sites. Using this the searcher will be able to identify the grouping or cluster that best fits where they're going instead of having to wade through all sorts of results. Here's what it looks like once a search has been done. Notice the clusters that are based on a theme the algorithm helped us on.



This is great for those of us who might do a search for something broadly but want more specific results without them all being mixed together. If you need more information on their technology, click here. I think that they do some crawling of the web, but most of it is results from other search engines. So once again, it's important to be listed well in the major search engine results even if something else is being done to them after the search is done. Make sure to check out their new age type mission statement, it's out there.

One thing that they do like everyone else these days is to have the front page look like Google. Will someone please try to be original in this area? Why would anyone want to look like Google anymore? It's like a schoolgirl dressing up like Madonna.



It's real web marketing from mighty, but humble Minnesota!

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