Are local newspapers concerned about local search? You bet.

I found this article in Newspapers & Technology which describes some of the new scenarios regarding traditonal newspaper ads and a new mix of local distribution and online ads. I've often said that this local search will be changing many companies in the fuuture and you can bet that newspapers are worried. They make a lot of money from advertising and they know that the low entry level for online ads is much lower than theirs. Declining readership also plays a part in this too.

Are traditional advertising providers scared of these developments? The answer is yes.

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