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Sunday, October 31, 2004

Yahoo acquires Oddpost, a webmail company.

Yahoo has acquired Oddpost, a web based paid e-mail service that has some special features. It's a webmail application that has many of the same features that other webmail has, but the one thing that stick out is that there is an integrated RSS client.

From the Oddpost web site:

"Wasting time each day checking news sites and blogs for fresh content? Oddpost’s integrated RSS client delivers all the latest news and blog entries straight to your mailbox. "

There might be something proprietary or patented related to this integrated RSS delivery to an e-mail inbox. One of the other nice feature that Yahoo could get with this is the ability through it's webmail service, to have up to 6 other mailboxes.

Once again from Oddpost.com:

"You can retrieve email from up to six external mailboxes, import your address book, and even customize your from and reply-to addresses so that you never have to send out another embarrassing change of address message."

These are a couple of small things that might help make Yahoo mail better to compete with Google's GMail which will probably come out in the future. This kind of acquisition doesn't directly affect web site owners and how they go to market, but it shows that Yahoo is going to be the serious contender to Google in every area and can't be ignored. What bothers me most about the new search engine wars is the way they're all going in the same direction on this. It's amazing how each company operating independently, is going to have a very similar package to offer the searching public. One would think there would be some new ideas that might be different from each other. Or at least, you might think their marketing campaigns might be different, but all seem to be on the same page to where search is going.

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