No Google browser, for now?

There is an article in the Financial Times, where Google's CEO, Eric Schmidt says there is no Google browser being built. He quotes that. He also says that Google will not be turning into a web portal like Yahoo or MSN.

This is an important step for Google, to decide to stay true to it's search only interface. The old idea of a web portal is getting old, but perhaps there will be a new way of doing something similar. With all the money to be made on portals, it would seem that Google will be looking for a way to tap into all those ridiculous headlines, celebrity crap that seems to draw people in. I think old style web portals are stupid in a day when you can find exactly what you're looking for in seconds.

No matter what they plan to do, their brand has strong appeal for now and they've pretty much had a free ride in the press and online. Things will change when the full force of Microsoft has been applied to this marketplace.

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