Google killers and other fantasies.

If you've read any news releases regarding new search engine products out on the web, you'll see references to this product or that product challenging Google or being a Google killer. It's so much nonsense. Google has gained it's reputation as a trusted search engine that does deliver relevant search results. This has been going on for a few years and they were the first ones to really master this kind of relevant search. Because of that, they have the position of being first in people's minds. They've been adopted as a part of our internet culture. That's why no one is going to kill Google, only Google could do that.

The better mousetraps in search engines are only incremental improvements over what technology is out there now. Without Google some of these companies would not even have been developed at all. There was a place for Google at the right time with the right product. Before Google there wasn't very good search tools. There was Altavista which was pretty good but not to the relevance level of a Google. Incremental improvements by it's competitors will never dethrone the mighty search engine that is rolling along now.

I like Google for the results it brings, but there are some things I don't like. The ability for a search engine to reveal too much about ourselves to the world is a problem. If any other search company wants to be the next Google or push the search king off the throne, then this would be one of the areas it might be done. Other than that, this search engine is dominant and even Microsoft will have problems taking over the search world. They too will only have small search improvements, but nothing earthshaking that will convert users instantly. When something works pretty well, people generally don't make changes, that's human nature.

Web marketing with a dose of reality, RealWebMarketing.com

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