Everyone thinks they can challenge Google.

I read recently an interview with Mark Cuban and how he's invested in IceRocket.com, a meta-search engine. I like IceRocket and think that they're doing some things right for sure, but the article states that it could be a challenger to Google. There are many search engine companies making these kinds of claims these days. I wonder if Mr. Cuban believes that if he talks it up enough people may start to believe it? There isn't any amount of talking, no matter how influential you are, as I think Mr. Cuban is right now, that's going to prop up something that is good, but is no Google.

First off, let's look at what IceRocket is. It's a small meta-search engine with a few bells and whistles to add to the search experience. They don't have an algorithm for indexing the web, they use others. That's fine, but unless you have an algorithm, crawl the web, a team of researchers, the general good feeling of the public, then you will never be a challenger to Google. That's like someone's little java notepad saying that they are competing against Microsoft Word. How silly.

I do like their search engine though and it's got some good features. I'm sure they'll be adding more in the future. But a little humility regarding this would actually maybe cause people to take note. Saying you're a Google killer these days is not a good strategy. It gets said so many times per day that it's meaningless. People like their Google and don't want it killed. A better strategy would be to use the old Avis line, "We try harder."

Keeping it real...for marketing, RealWebMarketing.com

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