A9 is hiring big in 2005.

In an article from BusinessWeek Online, there was talk about Amazon's performance on Wall Street, but the most interesting part of the news was that A9 is going to be hiring big in 2005.

Here's what it says:

"Amazon is hiring hundreds of computer scientists and engineers this year to work on a number of new efforts to beef up the site. One is its new search subsidiary, A9, which recently launched its service. Another is new technology to help other merchants sell on Amazon more easily.Even though those projects are one reason operating profits are forecast to grow more slowly than sales, Chief Financial Officer Tom Szkutak says Amazon is committed to them. Says Szkutak: "Those are things that will help our future."

It shows that even A9 which is much smaller than the major search engines, believes that search is worth putting this much effort into. Of course, they wouldn't abandon something they just started, but they're not standing still. A9 is an excellent search tool with all the extras it provides and the easy interface, it's hard to beat. I believe A9 is ahead of the trend, maybe too far ahead, which is the aggregating search technology for the marketing advantage of your company. I know I'm probably sounding like a fool, but as search technology becomes itself a resold product, then companies will see the advantage of creating niche search engines that help them retain a customer loyalty. They will buy the search technology and marry it with their special offering.

Real results for the real web, RealWebMarketing.com

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