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Friday, September 24, 2004

Teoma, the power behind AskJeeves

With all the talk about AskJeeves lately and their attempt at personalizing search, we need to remember what really makes this a great search engine. That's Teoma. Teoma was purchased by AskJeeves in 2001 and it makes all the difference. Teoma comes up with some of the best search results out of any of the competitors including Google and Yahoo. I've found the relevance to be beyond the others because of the way they handle specific searches. There is twist where they don't just count who links to a site, but the authority of those links themselves. I think it makes all the difference. I'm going to be using AskJeeves more for a lot of searches. It seems to be the natural #3 right now even though MSN gets more activity.

By the way, I'm enjoying using the AskJeeves site and finding some things I wouldn't normally find in Google or Yahoo. I like the competitive framework that should bring more search relevancy for all of us. I'm using some of the related search terms that they bring up when doing a search, very nice to have options that you haven't thought of. If you haven't tried it, do so, I think you'll like the organization of the whole site.

Search marketing services by RealWebMarketing.com

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