Online ad revenues should continue to grow.

Just when we all thought that competition couldn't get any more fierce for online ad buys, we see that revenues for ad spending will continue to grow. There is still a lot of demand for well placed ads that can deliver business where old types of advertising did not. This article does a nice job at looking at some of the overall numbers that we might see in the future.

This doesn't mean that website owners must lay down for whatever they can get in the ad budget. Some forms of online advertising are better than others. We will all have to think and examine more closely the ad offerings. Early on, places like Overture made sense because they had good targeted traffic. When they became too expensive, people began to look elsewhere. So as websites spend more in the future for advertising, they should be looking for reasonable buys and niche marketing instead os a steady blast of a certain campaign that may not deliver a return on investment.

The growth of paid ads will continue. Some people would like us to believe that it won't grow much more, but I don't think that's true. With people shifting from other more traditional forms of ads to the internet, the sky's the limit. It's a whole new world once again.

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