Icerocket.com meta search interview
In case you haven't checked it out yet, IceRocket.com is an interesting new addition to the meta search engine world. Like all meat search, it aggregates search results from various search engines into it's search results page.
Their blog has a good background interview with the CEO of IceRocket. In the interview he intends to make their search different by offering services that are a departure from the ordinary meta search engine. He mentions:
"I think anyone who uses us will see that we definitely offer some features that the other engines don't have. We offer snapshots, quick view, and Find a Friend. We're currently working on some other features that will make us even more unique and will hopefully set us ever further [apart] from the pack. We're still in kind of a BETA stage; we have so many ideas and it's going to be fun to see them all come together."
But one thing he doesn't mention is probably their nicest feature which is e-mail a search. This could be good for PDA users but anyone who wants to do a search that might be used later when they have time to look at it. Overall, it's a good start and there will probably be ways to market your website with them in the future with paid advertising. I should also mention that Mark Cuban has invested in it, so he must see something in it too.
Meta search engines can he helpful to your website.


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