A good overview of the position of Google browsing.

There's many people who believe that Google will be coming out with a new browser soon and this article has a good overview of the players involved and how MSN will be going after Google very soon. From the article there is a great quote which is what I've been saying all along when it comes to the GBrowser:

"Even a powerful brand like Google, if they come out with a browser, it would have to have some significant value to it, or an application to it to get people to move," said Allen Weiner, a research director at Gartner Inc. "It's hard to imagine what that would be."

That's it in a nutshell. People will have to be given a really good reason to switch what they do now and can any of these companies offer anything other than a me-too product? This is what technology guys sometimes don't understand. The geewhiz aspects of their product makes them hot, but they are not the average technology user. People using the internet aren't always looking for the next greatest tech gizmo, they want consistent software that accomplishes for them what they want. Most could care less about imcremental changes in technology.

Search marketing services by RealWebMarketing.com

Subscribe to this RSS news feed.