DexMedia fights back with local search help.

DexMedia which is an online version of Dex Yellow Pages offline, is offering paid clicks and some services to better market their website online, but locally. This is something that the traditional yellow page companies must do or die by the search engines. In some ways it may be too late, but one of the advantages they have is a local relationship with many businesses and that does count for something. Right now it's only being tried in the Seattle area. If it succeeds there, we'll probably see a rollout to several major markets in the near future.

They know that the major search engines are looking to take some of their ad marketshare and probably with success. There are ways you can market your website locally even though you're reach is the entire US or even the world. It's probably not a good idea to ignore local business just because you sell well in other areas. Local business is more loyal in the long run and will be there even if your website has problems.

Search marketing services by RealWebMarketing.com

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