AOL's new shopping site.

AOL has launched a new shopping site and is powered by BizRate.com and has about 25 million products for sale online. This is available for both subscribers and non-subscribers alike. It's AOL's attempt to get in on the rise of online buying. There hase been a lot of mall-types sites for some time and I think their boring. When everything is available, then nothing is. What I mean is that there is nothing special to it. You could say that it might have lower prices or comparison shopping but big deal. You can already get this from other services in which you never had to be an AOL subscriber.

The power of a site like this is the relationship to AOL which will give it a jumpstart. There might be a need to be a part of the offering and I think they have some packages for advertising. Websites that sell online may want to look into this if they're not already listed on BizRate already. Personally, I think AOL has problems and this won't get them out of the woods. With all the good services online for less than AOL, why would anyone use the service anymore? It can be so limiting and they still have a tremendous e-mail problem.

If you're a website owner that is looking to get more sales, AOL is still a place where you want to be. A lot of AOL people are online buyers.

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