Make your point, what are you?

The biggest problem with most web sites is the way they lack direction. Most of the time, they don't stick with thier main objective as a business or thier cause, whatever that may be. It's not unlike seeing business names on the side of a building and wondering what "Tedco" makes. Tedco most likely is the owner's name and he started the company, so hence, Tedco. But it doesn't say anything about the company itself. A company should be able to identify itself in one sentence and if the company name isn't obvious, then the tagline needs to be added. All this is plain to see, but why do so many companies miss it? They miss this concept online too when they have an obscure name and they think people wil just know thier brand. Not so unless they invested big money into a brand building project. So when doing online business or promoting a cause, the mission or tagline must be very evident to people that are finding the web site. People don't like confusion in what they're looking for, they don't mind it in themselves, but they expect organized thinking on the part of others. It's funny how that works. So don't be like other web sites where it can be hard to tell what exactly they do, make your point, what are you?

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