The death of a message in a nasty way.

I recently had the pleasure of visiting a fine men's restroom in the area I live in. It was clean and that always makes me feel good, at least having the illusion that disease is far from me. Of course, we know that isn't true, lurking everywhere in public bathrooms are a uncountable number of germs which are cross breeding into super microbes. Apart from the health issues, I saw an interesting thing in the urinal. There was a plastic cover which prevents stuff from being thrown into the urinal clogging it up. But what it said amazed me. The printing on it showed the manufacturer with the tag line, "Don't use drugs". I believe that when your message has a good chance to get urinated on, it has a diminishing factor on your idea or promotion.

I know that if I was a addict, it wouldn't stop me from using drugs. I imagine an addict seeing this and instead of being detered, is reminded that it's time for a little white powder. This gets to my idea of the of a message. When a message is trivialized, it is more than worthless, it actually goes backwards. The idea is that you need to get what you have in front of everyone regardless of the medium. The medium still is the message, that is, it affects the message by what channel it goes through. That why a lot of web marketing makes no sense. Sprayed everywhere like fertilizer, people think that something will grow, but the truth is a seed must have been planted first. In the case of urinal advertising, I can't think of a poorer way to communicate an important message except for maybe spam marketing or banner ads, completely out of context and useless.

Real marketing for higher web site rankings, RealWebMarketing.com

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