Visitors, not traffic for online success.  Some companies promote traffic which isn't necessarily the same thing as visitors.   By John Bolduan RealWebMarketing.com

There are some companies out there these days that promote more traffic to your website. Traffic can be a good thing if it's people interested in your products and a bad thing if it's just people who aren't even looking for what you have to offer. Some of the companies that promise increased website traffic are probably telling the truth, which can also be a lie. Let me explain. They tell the truth that they will increase traffic but it comes from pop-ups, automated click scripts and other ineffective and dishonest means. The lie is there you never got what the spirit of the offer was and that was to get more interested people to your website. These type of companies are out there and you know that if something seems to good to be true, then it probably is. Guaranteed website traffic just means that they'll get some warm bodies but no potential customers. Then you're out the money and you won't be any further along in website exposure than you were before. It's a scam.

You should stop thinking about getting more website traffic if it doesn't convert to sales or effective promotion. It's better to have smaller numbers of online visitors who actually have interest in your offering than a larger contingent of general searchers who couldn't care less. They may even resent your company for coming up where it shouldn't in the form of pop-ups, pop-unders and so forth. Are you a person that endlessly check website traffic statistics for improvement? That's fine if you're getting the right kind of person or companies to visit you online. A true visitor is someone who is looking for a product or service that you offer. Most interested people make requests for further information or order online. If you're seeing an increase in these types of transactions, then you know what you're doing is more effective. If you don't see an improvement in personal interest after investing in this type of promotion, then you know it's not working. It's not the traffic numbers, it's the visitors with interest that should mark how well your website traffic is doing.

There are a couple of things you should look at to see how effective your website traffic campaign is doing or whether to work with someone who wants to increase your traffic.

• Before investing in a website traffic building program, make sure you see exactly how that will be accomplished. You should be told what will be done and not some vague promises for raw traffic. 

• Come up with a clear picture of who your customer is and what they would naturally do to find you online. Make that an anchor to larger decisions about website traffic.

• Understand your website statistics completely. If you don't know who is visiting and some of the details as to where they're coming from, you won't be able to make an informed decision about where to put your investment. If you don't have a good website statistics program, contact us for some help.

• Treat website traffic the same as anyone who might physically walk into your business. Try to learn more about how they found you without being overly inquisitive. This will help you to know how to invest in the future with something that already works.

• Stay away from telemarketers who promise huge traffic. There is no easy or cheap way. Instead employ the services of a website marketing person who understands how to get good, interested traffic which will convert to sales.

Remember that just getting website traffic does not mean that you will have more customers or champions, those you must find with superior thought and marketing skills. Nothing comes easy or cheap when it comes to making your website popular. But if you're persistent and stay focused, then you will have the results you need for greater online success.