Time loves a hero, it also likes your website.  Time online is something that helps search rankings.     By John Bolduan RealWebMarketing.com

There was an old song from the 1970's done by Little Feat that still sounds as fresh today as it did back then, "Time Loves A Hero". It's got great changes and some cool lyrics talking about historical perspective on things in the past. Listen to it if you can, there is wisdom in that song plus it sounds great. It's the same for any website that wants to get higher rankings, it takes time and search engines give some relevancy to sites that have been online longer. Time likes your website.

So to some degree, you'll have to wait out the clock and keep things going over time. You must be patient, there is no substitute for it. Wouldn't you agree that a search engine shouldn't give great weight to a website that went up 2 weeks ago even if all the information is good? They can't and the reason why is then the search results could be manipulated by a simple word change. That doesn't make for good relevancy. So let time go by, be patient, it is a virtue.

But what can you do in the meantime? Are there no remedies for getting seen early on in your website's development? Fortunately, there are solutions that will get you exposure and increase the possibility of shortening the timeline. Here are a couple of suggestions.

One of the things you must do is while you have all that time when your website isn't being seen too much is to continue to make it a real source of information for your market. You should be adding content about your offering all the time. That way, you're doing something instead of fretting about how you're not getting too much traffic. It's amazing how much better this will make you feel and will probably shorten the time to better search results. If your content is very good and helpful, then who knows, you may get a good listing for some of the things you developed early on.

The next thing is to look at doing some advertising with Google or one of the other search engines. Of course this costs money, but you don't have to spend a lot of money to get the ball rolling for your website. A little traffic brought in by thoughtful ad copy can make a difference in direct response and the possibility of more free traffic down the road.

Don't despair. In our world of instant communications, e-mail and get it done now, it can be discouraging to see your website languish in obscurity. Do the things you can do, and wait for your time! This generation more than any other in recent times needs to learn what our grandparents knew, some things only come with time and patience. Search engines love websites that have been around for a while, keep that in mind when launching anything new or making any drastic changes.