Small business marketing for online success. A good time to start online marketing.   By John Bolduan RealWebMarketing.com

Many smaller companies are coming to conclusion that now is the time to stake their claim in the online world. But how? Maybe they've tried some traditional small business marketing campaigns without much luck. In the past, many marketers saw a company website as an branch of the business that would pay off some time in the future. They felt they should just keep throwing money at it and eventually, like magic, it would turn the corner and become a profit center. What most owners and managers found out was that they could contract to create a great website, but it wasn't getting rankings good enough to make it pay. That's where a good small business marketing service, like ours, can help reach your online goals.

This type of approach isn't just about getting high rankings on the search engines, it's more than that. It's about delivering the right kind of visitor to the website and then helping to convert it to a sale or further investigation. It's really no different than what marketing does in the physical world except that it's driven by the website visitor with little human interaction. The difference is that the online world is more complex to understand and navigate. Your current small business marketing plan may not be adequate to deal with all the rapid changes online.

A lot of folks think that small business marketing campaign will be very, very expensive. It's really not. In fact, it's less expensive to put together a strategy than yellow pages ads that only reach a limited audience. If you've done your homework, then you will reap benefits for many years to come and for less than traditional marketing. We have the know-how to make it happen for you over the long term.

I focus on natural search results as a prime goal of a small business marketing strategy. It's the natural results which have benefit now and in the future. They don't happen right away, but they pay back better than any other type of strategy. 

What exactly are natural search results?

These are the results that the search engine has in their database that were listed based on relevancy and was done automatically through a search engine algorithm. These are based on what the page is about, the links to it and it's popularity. It's not something that can be done overnight! It takes a lot of time and effort to make a website a desirable, relevant place to go. These are in the middle of the search engine results page. Anything that is labeled as a sponsored site was paid for through an ad campaign.

What are paid search listings?

Paid search listings are just that. A pay per click model where you typically bid on a keyword to drive more traffic to your site. This is sometimes a good idea depending on how you approach it. It can be a piece of an overall small business marketing campaign as long as there is a good return on investment and the costs don't go through the roof. I know the positives and negatives to this strategy so you won't be wasting money.

You can call me for a free consultation at 651-324-1409. You'll be talking to me directly and we can discuss how we can improve your rankings and how your website will convert visitors into buyers. I have a successful track record in small business marketing that goes back many years and I know that I can help you too. I enjoy working with small businesses to make a difference.