Never stop adding good content online.    I know it can keep you busy, but it makes sense to have fresh content.   By John Bolduan RealWebMarketing.com

Many website owners are sometimes baffled as to why their website reaches a plateau of traffic and doesn't seem to create more interest. One of the reasons might be that the content hasn't changed in a blue moon. Content is one of the most important factors in getting better search rankings. Search engines like Google, Yahoo or MSN like fresh, new content on the websites they visit. When the site becomes static with no changes, search engines won't visit it as often which can hurt search rankings. So it's important to add relevant fresh content whenever you can.

There are some services that offer news feeds or canned content that you can place on your website, that's not what I'm talking about here. You need to be adding content that is good for the visitors coming to you site that only you can deliver! Those news feeds and the like, don't help at all. I think sometimes they portray themselves as a fresh content source, but that won't help your relevancy in search. So eliminate the clutter from your website and give people what they want from you which is good content that loads quickly. 

There should be plenty of aspects of your website offering that you can speak to, right? You say no, all of it's been said by everyone else! That's not true. There are some aspects of your offering that no one else in this world can talk about like you can. You're unique and you should compose your website in a unique fashion. I think people have been depending on templates too long for content such as pages that are basically the same with different meta information. That doesn't do the trick and the search engines don't like it. Here's another thing, content is not just a page of links. That isn't content, those are links to content. Know the difference. 

It gets down to writing good copy that tells about what you do, how you do what you do and so forth. It's that simple. If you're not a person who thinks they can write good copy for your website, then you should give us the opportunity to make your product or service shine with better copywriting techniques for the internet. Remember that search engines like to see regular new content. They do this because the internet is stuffed with no-changing websites that don't provide anything new and they don't give them a place of prominence. It's not about words on the page and how it's constructed, but how relevant is the fresh content you have.