Stupid advertising is everywhere...

I recently had the pleasure of visiting a fine men's restroom in the area I live in. It was clean and that always makes me feel good, at least having the illusion that disease is far from me. Of course, we know that isn't true, lurking everywhere in public bathrooms are a uncountable number of germs which are cross breeding into super microbes. Apart from the health issues, I saw an interesting thing in the urinal. There was a plastic cover which prevents stuff from being thrown into the urinal clogging it up. But what it said amazed me. The printing on it showed the manufacturer with the tag line, "Don't use drugs". I believe that when your message has a good chance to get urinated on, it has a diminishing factor on your idea or promotion.

I know that if I was a addict, it wouldn't stop me from using drugs. I imagine an addict seeing this and instead of being detered, is reminded that it's time for a little white powder. This gets to my idea of the of a message. When a message is trivialized, it is more than worthless, it actually goes backwards. The idea is that you need to get what you have in front of everyone regardless of the medium. The medium still is the message, that is, it affects the message by what channel it goes through. That why a lot of web marketing makes no sense. Sprayed everywhere like fertilizer, people think that something will grow, but the truth is a seed must have been planted first. In the case of urinal advertising, I can't think of a poorer way to communicate an important message except for maybe spam marketing or banner ads, completely out of context and useless.

Real marketing for higher web site rankings, RealWebMarketing.com

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Digital River, software and digital rights management.

For those of you who have been in a cave over the past several years, software delivery and digital rights management have become important for many companies offering these products. Many people don't know about the Minnesota company that helps other companies get thier software sold online as an outsourced solution. That's Digital River. They are probably one of the most successful software solution companies in Minnesota, but few people really know much about them. They have an interesting history starting out with very humble means and then growing into a full service provider of solutions for worldwide distribution. Check out thier web site to learn more about this Minnesota business success.

Real marketing ideas for better web results, RealWebMarketing.com

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Rattan & wicker from Aaxxons.com

There is excellent local company to the Minneapolis and St. Paul area which specializes in rattan and wicker furniture. The company is Aaxxons.com and they have a wonderful selection of all kinds of rattan and they even have bean bags for sale too.

Their web site has a clean look and is easy to navigate to see what they have. The photos are good and give you an idea of all the types of things they do. The web site is fairly new but the company isn't and have been around for many, many years. Take a look at their site, it's easy to find furniture you might want. It's an easy, logical web site that will show how keeping things simple makes for good web marketing.

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