Are searchers loyal to a search engine?

I came across an article about searchers and how they can be a little fickle. This is something to consider when doing Web marketing. People are not always going to use just one search engine, but they might consider using many in order to find what they're looking for. So it makes sense to take a look at how a web site ranks with many different search engines, not just one. I don't think it's so much that people are fickle as they are trying to find the result that they want. Many times they don't find what they're looking for and they'll try anything to find what they want. Once again, it's really about the searching public that drives what people want in search. If Google would stop being relevant, people would quit using it just like they did with many other search engines in the past. This must make some of the search engine's a little paranoid and that's why they're constantly trying to develop the next big thing whether or not the public accepts it.

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