We offer ethical search engine marketing.  When you do things right now, you won't get stung later.     By John Bolduan RealWebMarketing.com

There is a difference in search marketing between those that do it for short term gain and those, like me who practice ethical search engine marketing. You may have talked to someone who phones you and for $400 they can get you a top Google ranking. This is wrong. It's these techniques that have caused search engines to ban sites, deliver irrelevant results and change algorithms more often. Nothing worthwhile was ever achieved through shortcuts. The only way to high, long-term rankings is to follow ethical, proven guidelines like I do. It makes your website a long term winner, and that's really what you want, isn't it? As a result of this, I thought I would go over some things you I won't do when optimizing your website for more visitors.

Invisible text

What some people do to optimize a site is to include keywords over and over again at the bottom of the page which matches the color of the page so you don't see it. Early on, search engines didn't see this either and looked at it as legitimate text. Search engines can now spot this automatically and then will warn a real person of the violation and get your site banned. Once your site is banned, it can be difficult to get back in, so we never use this outdated, bad search engine optimization trick. 

Repeating one keyword in the keyword meta-tag.

This is an often abused bad technique by people that don't know any better. It may not get you banned but your ranking will probably suffer as a result. This thinking revolves around keyword density on the page. Search engines don't pay as much attention to the keyword meta information as much as they used to, partly because of this poor technique. Our ethical search engine marketing revolves around getting the searcher what they want in an orderly fashion.

Duplication of content

When some people create a website, they think that if a page gets a good ranking it can be used again. They think that all you have to do is make a couple of minor changes and a search engine will see it differently and rank that one highly too. Nothing could be further from the truth! Duplicating content that is essentially the same can get you into trouble. When creating a site with ethical search engine marketing, you don't have pages that are identical, ever. 

Lifting content from another high ranking site.

This happens more often than you can believe and it makes for poor search engine optimization. Some webmasters think that if they have the same content and tags, then it will rank highly. That's not true. There is more to a high ranking than just what is on one page. Of course, this practice is ethically wrong and violates copyrights. There is nothing worse than this technique. When you do this you invite lawsuits and potential banning from the search engines. I have a situation where someone has done this to me and we're not letting them get away with it. Create your own content instead!

Cloaking or redirection

There are techniques that can hide what the actual website has with pages that have text or links to get a higher ranking. This along with redirection is a bad idea. You'll find some quickie search engine optimization companies using these ideas. Remember, they don't care about you long-term, only high rankings now. They won't be there when your site has been removed from search results for using tricks like this. Anytime that someone is creating other pages with text, links and not much content, you're looking at some scheme like this.

As I've talked about before, human beings always want a quick answer to a problem they have, in this case, low search rankings. All of the above techniques are bad ways of promoting your site and do not come under the heading of ethical search engine marketing. When trying to optimize, it's good to check with someone who has ethical search marketing experience. We work only with this kind of search marketing and we can help you create a long-term solution that will reward you with results that will benefit you for years to come. Getting people to the top of the page is important for us, but so is doing it in a manner that reflects your company's good reputation.