Friday, July 22, 2005

Yahoo changes in the algorithm.

I've seen some articles on some postings that Yahoo is changing its search algorithm. This is obviously good for some people and bad for others depending on which side of the change you are on. My opinion is that it doesn't matter that much as long as the changes reflect better relevancy. Each search engine is in the the change business right now as they are trying to get a leg up on competition. They make changes to the algorithm because they believe that they will get some more relevancy and screen out some of the bad things that happen when people try to manipulate rankings. They will all make changes on a regular basis in order to combat that kind of behavior. I'm not talking about people that do legitimate web site upgrading, I'm talking about people that spam search engines. So Yahoo like all the other search engines, will change things from time to time in order to keep their content fresh and relevant. Google does it too, so does MSN and some of the lesser search engines, although you don't hear much news about those because there's not as much riding on it. It's interesting to watch the changes and see how things are affected. Yahoo will continue to be an aggressive search engine in its quest to get more market share away from Google. It's an intense competition and there seems to be no end in sight. In fact, the search engine battle is still in its infancy and these companies are fighting for what will happen over the next 20 years.
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