Yahoo dropping the Overture brand.

The search engine company Yahoo is dropping the name Overture as a search marketing brand. Well I don't know if it's a search marketing brand so much as a pay per click search engine. Overture started out as GoTo.com and then changed the name to Overture and then was bought by Yahoo. It's probably the best thing that they could do because the overture brand probably doesn't have the luster it used to.

Instead of this approach, Yahoo is going to start offering a complete developer network in regards to search. One part of that search strategy is the pay per click that we've all come to know as Overture. But it won't be called that anymore and I imagined it won't really change much as it has been a successful part of Yahoo.

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