Sunday, February 06, 2005

Search engine competition heating up.

Here is an article that talks about the search engine wars and how will be heating up. As some of you who read this blog know, I the term wars being connected to search engines. This isn't a war it's a competition over the minds of people and how they will use search. It's the market that will decide which search engine is the best, not a bunch of experts sitting in a corner somewhere. The searching public will best decide which search engine will give them the right answers they're looking for.
The article talks about MSN and their search engine quite favorably as they say that asking a question, gets you the best response of any search engine. I think that question answering phase of search is significant. In the past it's always been about a certain keyword you might type in but in the future search phrases and questions will become more common. That will cause many people with web sites to take a look at not only keywords they use but also at questions that are being asked by searchers. Right now people don't have a very sophisticated level of search. Many times they use general terms and don't get down to specifics. When someone asked a question in daily life, they're looking for very specific answer. Unless you're looking for dog food, your question should be fairly specific. When you do that in any one of the search engines you'll get better answers and more results that are relevant. That's the way they're heading and so that's the way we should all start searching.

As far as the competition between Google, MSN and Yahoo, yes it's going to get more competitive. The tendency will be that each one of these entities will be adding more bells and whistles to their offerings. This will cause some confusion and this may actually backfire as some people just want a simple search. Just because you can do something with technology doesn't mean you always should. Software companies have made that mistake for many years, just as Microsoft about software bloat. Their programs got bigger and bigger with more and more features but did it really helped most of the average people using it, I would say no. Maybe the company that wins a search engine competition, will be the one with the simplest answer and one that is complete.

I'm still looking off into the distance to a dark horse that may be coming up from the rear deck could surprise us all. Just as Google did, so could another small startup. They're so much riding on the outcome of new search tools. There's a lot of money on the line. It's going to be interesting to watch over the next couple of years exactly where all this is going to go.

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