Amazon is getting into blogging.

Here's an article that talks about Amazon investing in a blogging service which is called 43 things. With Amazon there always has to be a retail angle to it. They never do anything without respect to Amazon.com. I respect that someone in their organization keeps their focus very tight and really everything they do revolves around driving people to Amazon.com in one way or another. Investing in a blogging service seems to be a hedge against what they may need to have in the future, although it may not be that important for them. I think everyone is concerned about their position when it comes to blogging because there's so much good content that comes from that. One wonders where all this is going to end when it comes to blogging. I guess for me, it really isn't that much of a mystery. Blogs are a good thing and they add much to our knowledge in many ways. In this case, it's just like Amazon getting into the search engine game as a way to bolster their offering in retail. You have to admit that these guys are pretty smart.