Thursday, September 16, 2004

Why doesn't Yahoo declutter their front end.

Almost everyone who uses Yahoo for searching almost always goes to the front page of Yahoo with all the portal junk. That's irritating for most people who want to plainly search their index which has very, very good search results. I think that the results you get from Yahoo are more relevant and make more sense by far than what Google offers even though I like to use Google. The only thing that makes Yahoo poor is the start page. Now I know when you do a search, you will go to the search interface which is clean, tabbed and very nice. So why don't they find a way to put that on the front page with a cleaner look for the whole portal. Obviously, Yahoo makes too much on the portal junk to just let it go, but if they want to be considered more seriously for search then they should change the look.

Clean, unobstructed views are in on the web with a clear focus on what you do. I believe that most people using sites for search desire less advertising, a cleaner interface, intuitive navigation and good results. There really is no replacement for these basic concepts. If they will do this, they will find more users and more website owners preferring Yahoo for more marketing in the future.

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