Search engine competition

I'm always interested to see how some writers call everything a war. Win the search engine war. Fight the war for your website and so on. There is no war, there is only the chance you have to apply yourself diligently to making your website as best as you can for people who might find you. If you look at this whole search engine thing as a war, then it means that someone must win and someone must lose. There is nothing that could be further from the truth. There are so many facets to making a website relevant that many people can suceed the way search engines are structured today.

Even the search engines themselves are really not engaged in life or death battle. It's good that there is competition in the search world. It's good for Yahoo and Google that they compete against each other. Left to themselves, or to be a monopoly makes for a poorer search engine for all of us. It's not a war, in some way everyone can win if they apply themselves.

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