Personalized search, what people will think

Personalized search is a term that's being used a lot these days and some of the search engines I've been talking about have been putting forth a historical personalized search. A9 and AskJeeves are using this and because they have come out first with this type of organized personalized search they are defining what personalized search is.

Many people once they see this will believe that this is what everyone means when they speak of personalized search, when that may not always be the case. The big boys like Yahoo, MSN and Google want a personalized search which will encompass your desktop as well. They intend to have something that will know what you want to search for before you search for it. By indexing your documents and desktop, they plan to deliver results by knowing more about you. Now this doesn't mean that the current crop of players that use a more manual historical approach won't be able to modify this in some way down the road, it's just means that for today, personalized search means what A9 & AskJeeves have put forth.

It's said in marketing, it's best to be first in a category of products or services. Getting into the mind first has more impact than almost anything else. These two companies have done that at a time when it's crucial to stake your claim for future searching. Look for leadership from these two for some time while others try to get something together that will compete. Both these companies are offering an interesting alternative, check it out.

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