News releases regarding A9, how silly they are!

I've been going through some of the news items regarding the A9.com search engine put out by Amazon. On most of them they have a title like "Amazon going after Google" or "Will A9 be a Google killer?" and so on. These are some of the most ridiculous headlines becuase if you read even one of these articles, you'll find that A9.com is powered by Google search on the back end! For that reason alone, it will never be a Google killer, quite the opposite, it's a Google enhancer. The only thing that they've done is added some window dressing to personalize your experience. They really aren't a personalized search engine per se because the algorithm for the search is not being adjusted for you.

Now, I'm not saying I don't like some of the features there, I do. Some make a lot of sense and they offer a little more that the standard search engine. But keep in mind, it's being offered to create more interest in what they're selling on Amazon which is a legitimate venture. I'm surprised more companies with the big bucks haven't come up with this same concept for their e-commerce offerings. But to say that it's the next big thing against Google is totally wrong.

Search marketing services by RealWebMarketing.com