Google expanding international reach.

I some places Google isn't as popular as it is here in the US. This article details what they're doing to expand the search tool more into other countries. I imagine the reach they have is pretty good and would be a success by anyone else's standards.

They mention in the article about trying to be the best search engine in the world. Like a lot of people who are constantly looking at search results, Google is probably not as good as Yahoo is right now. There was a time early in 2004 that they made a major change to their search alogorithm and really goofed up results to the point where some didn't make sense at all. I believe that they changed it back after much feedback, but nobody knows for sure.

One of the problems search engines face isn't that they can deliver relevant results, they do, especially Google and Yahoo. But do they deliver dependable, consistent relevant results? When there is algorithm tweaking going on, there is the possibility they could really screw things up. That leaves the door open to competition, so can they ever drastically change the algorithm without losing market share? I don't think so. By the nature of search, there may always be a door open for a young company to make a splash, displacing some of the major players.

Whether they get more international interest or not, it won't matter unless the search results stay highly relevant. I think Google has good results but it would be interesting to get some feedback from people who use it or something else outside the US.

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