Thursday, September 16, 2004

Dogpile changed it's name in Europe.

Dogpile changes it's name.

I get a kick out of this article that talks about how Dogpile, the meta search engine is changing it's name in Europe to Webfetch.com. It's funny, evidently the Europeans cannot disassociate the word Dogpile with poop. The name has a less vulgar connotation here in the US. It's sometimes associated correctly or incorrectly as people piling on. But when I started to think about this, a Dogpile is what it is, a poop pile of which I'm so familiar with like the kind I have in my backyard. I know I'm probably not right about any of this.

I think Dogpile fits. They should not have changed the name. The Dogpile is indeed an pile of steamy stinkiness just like the search engines who try to act like everyone's good time buddy, but only want to greedily extract money from you and your business. And the Dogpile search engine is the virtual yard where all these pieces of poop (search results) dot the landscape. Then we as searchers are the dog who anxiously sniffs around the area to find just the right place to go (selects a result). There are some areas more desirable than others and we generally like to go where all the other dogs have gone.

Yes, Dogpile is the right word. I hope it stays in the US market!

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