A discount for using A9.com

I don't think it's any big deal, but A9.com is giving an incentive on Amazon of 1.5% discount. Everyone is reporting this and it's really no big deal. In essence they're giving away nothing. That discount is nothing. Before you go and do this, think about how much less privacy you have with A9, it really is much more intrusive than the other search engines.

I think so many search news sites are so anxious to report on this is because there isn't much search news and the way that it's gathered doesn't give you any insight beyond a press release.

The only thing that makes this mildy interesting is that they are enticing to use them with something other then good search results. In the future, will we see more search engines offering incentives to lure you away from your favorite search? If the market get competitive enough, we should see this kind of thing more often. And if the market for attracting searchers gets even more hot, then you might actually see some of the cost of ads go down too. I would hope this trend continues, because it wil be better for all of us.

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