Amazon unveils Internet search engine | CNET News.com
Amazon unveils Internet search engine CNET News.com
This "new" search engine from Amazon has been known for some time as a beta test. It's made an official release. I've tried A9 in the past and found it to be useful on a couple of levels. The one thing to understand is that it is powered by Google technology on the backend which makes the natural search results no big mystery. It's basically like the old Yahoo relationship and to some extent this exposure must please Google. The article states that A9 is another competitor to Google but that's not really the case. All they've done is add some personalized factors to the search. In fact to get some of the history of what you've searched you will need to login and maintain an account. Now for some people who can't maintain bookmarks or where they've been on the web, this history might be nice to know in a pinch.
When you just use the standard search, it gives web results, then a column for image results. If you want some of the other features like Diary or History, then you will need to log in as stated before. One of the things I noticed during the beta phase was that they let you know there really isn't any privacy when you use A9. They get all sorts of information about you, maybe only when you use the A9 toolbar, BUT they do gather information about you to a greater extent than other search properties. Remember that this is run by Amazon and they are into collecting information about their customer base so they can better serve them or sell more products, that's fine. Just keep it in mind. If you're a person that wants more privacy, then this search engine may not be for you.
This is one of those search engines that really isn't a search engine. Well, it is, it has a search function but the technology is rented. I think a new name for this kind of search would be a private label search engine. I've been at companies where they slap their name on products which someone else manufactured. It's called private labeling. This doesn't mean the search won't be relevant, with Google backing it up, it will. They just want to draw a sort of community.
One thing they did add was a search function for book text which makes sense for them. That should help people decide on book choices. Overall, it's an improvement over the standard search and should be something that will be a trend in the future. There will probably be other large companies that will private label a search engine and make it look like their own too.
Web marketing help for better results at RealWebMarketing.com
This "new" search engine from Amazon has been known for some time as a beta test. It's made an official release. I've tried A9 in the past and found it to be useful on a couple of levels. The one thing to understand is that it is powered by Google technology on the backend which makes the natural search results no big mystery. It's basically like the old Yahoo relationship and to some extent this exposure must please Google. The article states that A9 is another competitor to Google but that's not really the case. All they've done is add some personalized factors to the search. In fact to get some of the history of what you've searched you will need to login and maintain an account. Now for some people who can't maintain bookmarks or where they've been on the web, this history might be nice to know in a pinch.
When you just use the standard search, it gives web results, then a column for image results. If you want some of the other features like Diary or History, then you will need to log in as stated before. One of the things I noticed during the beta phase was that they let you know there really isn't any privacy when you use A9. They get all sorts of information about you, maybe only when you use the A9 toolbar, BUT they do gather information about you to a greater extent than other search properties. Remember that this is run by Amazon and they are into collecting information about their customer base so they can better serve them or sell more products, that's fine. Just keep it in mind. If you're a person that wants more privacy, then this search engine may not be for you.
This is one of those search engines that really isn't a search engine. Well, it is, it has a search function but the technology is rented. I think a new name for this kind of search would be a private label search engine. I've been at companies where they slap their name on products which someone else manufactured. It's called private labeling. This doesn't mean the search won't be relevant, with Google backing it up, it will. They just want to draw a sort of community.
One thing they did add was a search function for book text which makes sense for them. That should help people decide on book choices. Overall, it's an improvement over the standard search and should be something that will be a trend in the future. There will probably be other large companies that will private label a search engine and make it look like their own too.
Web marketing help for better results at RealWebMarketing.com
posted by BuyLightFixtures.com at
6:12 AM
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