What people are searching for....

Here's an article that MSN-Harris put out as to what we're searching for online. It's interesting to see what people are searching for in general. These stats don't really get down to the heart of the matter as to what people are doing to find information specifically. I think that is the more interesting statistic, not what they're searching for. What is more important to most people who care is how they search for info. If you know that, then it is much easier to get them the information they want when they want it.

It would be nice if an organization that does this kind of research would do a survey asking about the mechanics of the search that people do. These kind of general stats don't tell us how many searches people do, how they use search terms or what cuases them to arrive at a website conclusion. Of course, these would be harder for a survey to determine. I'll be posting something on this on my website. It will be a survey that total what people are doing when they search for some information online.

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