Search, what people look for.

With so much talk about the search engines and how they do what they do, there's been a loss of focus that the person searching is the most important. What I'm trying to say is that the actual search is what really matters, not how some search engine indexes sites that might be found by that search criteria.

Life's real simple, when people go to the web, they're usually not just going there to look at stuff generally, that early novelty is gone. They're going there to find something very specific and they ant to find it. In fact, when people do a search, they will go through a lot of results relating to how desperate they are to find the information they want. I think we can get lost in the statistics on search in general, but what really matters are the everyday person who is trying to find something.

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