Tuesday, August 24, 2004

A proliferation of new search engines, let the games begin!

As I've stated before, there will be an avalanche of new search engines trying to compete for the searcher and online advertiser. It's a large market that does offer a lot of opportunity for search technology companies to make a go of it. Here's a good article about it.

There really isn't anything new except for a new wrinkle here and there over the standard search engines. There are niche search engines, deep web search engines (Dipsie) and paid ads engines. It can get a little confusing and it will continue to be so for the near future and the search engine wars heat up.

What everybody realized is that there is a great pool of advertising money out there that websites are quite willing to spend. Make no mistake about it, that's what's driving the whole search model. It's not about some altruistic sense of the internet helping people, it's all about the cash. I remember in about 1990 or 91, there were many educational, research and non-profit types that bemoaned the commercialization of the internet. It was a hot topic and many disagreed on either side. The question has been long since settled. Even Google which started as an elevated, enlightened alternative that had more of a non-profit feel is all about the dollars. That's the way it goes.

It's going to be interesting to watch this trend as see where the areas of opportunity are for those of us who live and die on what the search engines do. I for one, would like more choices, so I welcome the trend and see what falls out.

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