Personalization in search, new opportunities
I was reading an article today from a respected expert on search personalization and what that will do for website promotion. He was under the impression that privacy won't really be compromised and that it might signal the death of the ability to search optimize your website. I think that he was wrong on both counts.
Privacy is becoming such an issue with so many people. Don't you know of someone who has had credit card theft or ID theft or their computer spied on? Sure you do! Because of that raised awareness, the privacy issue will be a major part of upcoming search technology. This is one reason the new search technology of desktop or personalized search may fail for some search companies. It's a fact, that if you want to personalize search for someone, then by default you must gather or track some information about their habits. There is no way to personalize anything without that information. Your privacy will be compromised and could potentially be used against you. Do you know that anyone who has the Google Toolbar installed right now can gather information on searches and keeps a record? Get real people. This is where the search engines are going, personalized search means compromised privacy. So this respected author, who I think is a good guy and knowledgable, is wrong.
As far as making a site rank higher on the search engines, it won't be an end to it, it will simply transform into another process or method. That will never be able to be totally shut out. Search engines depend on relevancy, and as long as people are developing relevant websites, then they will continue to be found. It will just be in a new way.
I've been in another industry where the latest technology is going to replace the current stuff and make it obsolete. Every time we here the same mantra of this is going to be it and we'll be out on the street. It's never happened. The only thing that has happened is that it has enhanced our offering and we change to absorb it. It makes life even better and we get more sales every time. Don't think that you won't be able to promote your website, you will. You will never be at the mercy of some huge corporation that chooses you over someone else.
Search marketing services by RealWebMarketing.com
Privacy is becoming such an issue with so many people. Don't you know of someone who has had credit card theft or ID theft or their computer spied on? Sure you do! Because of that raised awareness, the privacy issue will be a major part of upcoming search technology. This is one reason the new search technology of desktop or personalized search may fail for some search companies. It's a fact, that if you want to personalize search for someone, then by default you must gather or track some information about their habits. There is no way to personalize anything without that information. Your privacy will be compromised and could potentially be used against you. Do you know that anyone who has the Google Toolbar installed right now can gather information on searches and keeps a record? Get real people. This is where the search engines are going, personalized search means compromised privacy. So this respected author, who I think is a good guy and knowledgable, is wrong.
As far as making a site rank higher on the search engines, it won't be an end to it, it will simply transform into another process or method. That will never be able to be totally shut out. Search engines depend on relevancy, and as long as people are developing relevant websites, then they will continue to be found. It will just be in a new way.
I've been in another industry where the latest technology is going to replace the current stuff and make it obsolete. Every time we here the same mantra of this is going to be it and we'll be out on the street. It's never happened. The only thing that has happened is that it has enhanced our offering and we change to absorb it. It makes life even better and we get more sales every time. Don't think that you won't be able to promote your website, you will. You will never be at the mercy of some huge corporation that chooses you over someone else.
Search marketing services by RealWebMarketing.com
posted by BuyLightFixtures.com at
6:17 AM
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