People satisfied with search?

Here's an article that talks about people and how they feel about their search experience. People seem to have a level of satisfaction with Google bringing in the most popular good results. The article does talk about that there is still a lack of loyalty for a search engine, especially if a company really builds a better mouse trap. I think there is no way to predict what search will be like 5 years from now and who will be the major search entity. I'm betting that it won't be Google anymore. As they go public they will lose some of the zeal, although they will have financial backing.

I think there will be a darkhorse to come out of the field of players that we don't know too well yet or at all! This is because they will have a simple, relevant overall search that will be percieved as the new leader. The major three won't be such in 5 years, no way. It's just not the way technology moves. It moves over in waves as people try to catch the previous wave.

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