More local search news

I think it's significant that local search is coming closer and closer. AskJeeves.com has also partnered with another company do deliver local search results. The point is that these search engines are not interested in helping local business, they're interested in the local ad money that could be spent with each individual search engine. This is similar to what happened some time ago to the travel industry, where online business took away local travel agent potential. Just like that, local yellow pages, local newspaper ads and that kind of promotion will be diverted to online search. It only makes sense, how much easier it is to find something online. But just like travel agencies, it won't completely destroy them, but it will take out a chunk of revenue over the next few years.

Search keeps changing and many of us watch carefully what's coming next. What's important to remember is that these companies are looking for revenue streams like never before. If you're part of an industry that could be a target to gain revenue from, it will eventually be done. When the tech bubble burst in 1999, many venture capitalists were no longer impressed with fictional future results. Shareholders and VC's want the revenue now or with a very short period of time. This local search is one of the biggest potential sources of revenue ever, perhaps up to 100 billion dollars!

Be looking for an improved local Google search very soon.

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