A lot of people aren't satisfied with search results
According to a new survey by Harris and MSN, there is a 29% group of people that don't find what they're searching for. This figure just blows me away. They have other stats in the article but none is more telling than this one. Some of the stats mention what women search as opposed to men and all that good stuff. But the low satisfaction of 30% of searchers is astounding. From the article:
"Internet users are generally satisfied with search results, but there is room for improvement. Greater than one-quarter (29 percent) of survey respondents said they only sometimes or rarely find what they want, and 30 percent indicated that they are somewhat or not very satisfied by searches."
What is it that leads to such inability to find what you want? Is it the search engines themselves? Are people just using the wrong search term? Or is what they're looking for so obscure that it really hasn't made it to the web yet. A lot of people think that the web should have everything listed even things that they can't find anywhere. Now this is not always the case. I think there are high expectations of searchers who think they should be able to find some piece of information and then don't. I'm sure that's what make this percentage so high. This is why it's not only who delivers search results in a new way first, that wins. It will always be based on relevancy, and that will be the final determining factor of who is first from either Google, Yahoo or MSN.
Search marketing services by RealWebMarketing.com
"Internet users are generally satisfied with search results, but there is room for improvement. Greater than one-quarter (29 percent) of survey respondents said they only sometimes or rarely find what they want, and 30 percent indicated that they are somewhat or not very satisfied by searches."
What is it that leads to such inability to find what you want? Is it the search engines themselves? Are people just using the wrong search term? Or is what they're looking for so obscure that it really hasn't made it to the web yet. A lot of people think that the web should have everything listed even things that they can't find anywhere. Now this is not always the case. I think there are high expectations of searchers who think they should be able to find some piece of information and then don't. I'm sure that's what make this percentage so high. This is why it's not only who delivers search results in a new way first, that wins. It will always be based on relevancy, and that will be the final determining factor of who is first from either Google, Yahoo or MSN.
Search marketing services by RealWebMarketing.com
posted by BuyLightFixtures.com at
6:14 AM
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