I'm seeing conflicting information for online advertising. An article published a few weeks ago states that paid ad revenues will be going down. I just read something else that shows a greater trend toward more online paid advertising. I'm thinking that the trend upward is probably where it's going to go as more business goes online and believes that this is the only way they can get listed high.

It's sad that search marketing may be completely based on paid ads which is not what the search engines wanted altogether. They want relevant results, but because they have bastardized their offering with an influx of ad revenue, they will never be a pure search. It seems as though no one can resist the dollars brought in by ad revenue. This is a lot like Lord Of The Rings, ultimately no one, not even Frodo Baggins could resist the power of the one ring. It would be so refreshing if someone had no pretense and just said "We're all about the dollars man!". At least they would be honest. But to position your search engine as the little guy's buddy is such a joke.

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