Finding a local website

As I've stated before, there are a lot of smaller players looking to breakout as another good search engine. In this case it's a website called pinpointpages.com or better known in the media as findlocalwebsites.com. They're trying to capture some of the market that Yahoo or Google is trying get with local search. This one is focused on delivering local websites because they say that people go online, but many times still want to find a local company. It makes some sense as Yahoo is doing the same thing. The local ad dollars are so huge, that it's hard for anyone to ignore. Even if this small website can get only 1% of traffic for people trying to find something local, they would be set for life. I guess that's the bottom line. Yellow pages advertising has been untouchable for years on end, now that is no longer the case as people find it easier to locate a local business online.

They still must put together partnerships so people will use the service and the yellow pages people won't take any of this lying down. It's a whole new world of competition. Be aware that these small players are just that, small, very small in some cases. Yahoo or Google doesn't have much to worry at this time, but the fact that other choices are springing up to fill real market gaps is encouraging.

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